UK toy company Vivid are the worldwide master toy licensee for Walking With Dinosaurs Toys.
The new line of toy dinosaurs is to be released to coincide with the premiere of the new Walking With Dinosaurs 3D movie in December 2013. Vivid will give their Walking With Dinosaurs playsets, figures and toys a big marketing push. There will also be live action arena shows.
In Walking With Dinosaurs 3D two brothers, continuing their father’s lifework, confront fearsome dinosaurs in a frozen Arctic wilderness.
Vivid anticipate that the Walking With Dinosaurs toy brand will not die out, rather, with the backing of BBC Worldwide, will become an evergreen property that kids return to and love to collect for years to come.