Originally conceived by Australian advertising agency McCann Melbourne as an appealing way of delivering safety announcements for the Melbourne Metro, the Dumb Ways To Die videos soon achieved global cult status on Youtube attracting tens of millions of viewings.
Similarly, the Dumb Ways To Die app has been a phenomenal success with several millions of downloads from fans worldwide.
An online viral cult brand, the fruity Dumb Ways To Die jelly bean stars are being brought to life as a line of collectable toys licensed by New-York based Commonwealth Toy and Novelty Inc.
The Dumb Ways To Die toy range includes large feature plush characters as well as smaller interactive plush figures.
Look out for collectable Dumb Ways To Die figures, plush and playsets arriving at a toy store near you very soon.